To boost the tourism sector in Yogyakarta, the Association of Indonesian Travel Companies (Asita) of the Special Region of Yogyakarta (DIY) has prepared two major agendas to provide a place for tourism actors to sell their flagship products during the Covid-19 pandemic.
The first agenda to be held is Jogja Bisnis Day, which will be held on June 17, 2021, at the Grand Rohan Hotel Yogya and the second agenda is the ASITA Jogja Travel Fair June 18-20 at Sleman City Hall. Tourist actors who were invited to attend the event included tourist destination managers, tourism offices from outside Java, hotels outside Yogya, and Yogya itself.
"From the two agendas, we are trying to bring in sellers (tour packages) both from inside and outside Yogya to promote and sell their flagship tour packages," said Deputy Head of Asita DIY Product Development Division Andri Supriatna Sasmita in Yogyakarta, Thursday, June 10, 2021.
Andri said that by involving more tourism actors both from inside and outside DIY, it could be an arena for exchanging information and evaluating each other in preparing attractive tour packages during the pandemic, where movements were all limited. In that event, there will be at least 60 Asita DIY member agents and 10 travel agents from outside Asita who will participate
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From that event, ASITA DIY encouraged tourism business actors not only to sell tourism products from Yogyakarta but also to move to explore tourism products outside Yogyakarta.
"So it is more varied, even though the base is in Yogya but can also serve if there is a demand for tourism products outside Yogya, so there is creation and collaboration to expand the single market into multi markets," said Andri.
The Head of Marketing for the DIY Tourism Office, Marlina Handayani, said that promoting tourism in this pandemic era needed a breakthrough. "This breakthrough requires a partnership, in expanding the tourism market segment," he said.
If Bali already has work from the Bali tourism program and Yogya has work from the Yogya program, this has the potential to be collaborated between tourism actors, because each region is the same as the main destination.
"This inter-regional tourism cooperation is part of Yogya, which is currently working on a travel corridor arrangement in the domestic sphere that collaborates with tourism actors in Java-Bali and outside Java," he concluded. (OAK)